Ascend Privacy Policy
Last updated 9 September 2026
Draft. Written from what the app actually does, and not yet reviewed by a lawyer. Read it against your own understanding of Ascend before it goes on the App Store listing.
Ascend is a habit and goal tracker made by Core Feature Lab, run by Yash Khelkar in Pune, India. This policy covers the Ascend iOS app and this website.
The short version: Ascend has no advertising, no analytics and no tracking. It stores the goals and habits you create so they follow you between devices, and it does not collect anything about you that it does not need for that.
What Ascend collects
Your account
When you sign in, Ascend stores an account identifier and, where your sign-in method provides one, your email address. You can sign in with Apple, with Google, or with an email address and password.
If you use Sign in with Apple and choose to hide your email, Apple does not share your real address and Ascend never sees it. Apple also only sends an address on your first authorization, so an account created that way may have no email address stored at all. Ascend works normally either way.
What you put into the app
The content you create is stored so it can sync to your other devices and survive reinstalling the app:
- Goals and the habits under them, including names you type
- Which habits you completed, and on which days
- Challenges, their settings, and their history
- Days you marked as frozen, and your streak history
- App settings, including reminder times
Buddy
If you connect with a buddy, Ascend shares only the individual habits you explicitly choose to share, and the days you completed them. Your goals, your other habits and your challenges are never shared. Either of you can revoke a share at any time, which removes it from the other person's device.
Feedback you send
If you send feedback from inside the app, Ascend stores what you wrote so it can be read and replied to.
What Ascend does not collect
- No advertising identifiers, and no advertising
- No analytics or usage-tracking software of any kind
- No location data
- No contacts, photos, health data or calendar access
- No tracking across other apps or websites
Who processes your data
Ascend is a small app and uses a small number of services to run. Each one only receives what it needs.
Supabase
Provides the database and the sign-in system. Your account and the content listed above are stored there. Access is restricted per account at the database level, so one account cannot read another's rows.
Anthropic
Ascend has an optional AI coach. When you ask it for something, a summary of your goals, habits, completions and streaks is sent to Anthropic's Claude API to produce a reply. It is sent for that request only. Your name, email address and account identifier are not included. If you never open the coach, nothing is ever sent.
Apple and Google
Used for signing in, if you choose those methods, and for delivering notifications. What they collect is covered by their own privacy policies.
Notifications
Habit reminders and timer alerts are scheduled on your device, and their content stays on your device. Notifications are off until you turn them on, and you can turn them off in the app or in iOS Settings at any time.
How it is kept
Traffic between the app and its services is encrypted in transit. Your sign-in session is stored in the iOS Keychain rather than in ordinary app storage. Data is held for as long as your account exists.
No system is perfectly secure, and Ascend is built and maintained by one person. If you find a security problem, please write to [email protected].
Deleting your account
You can delete your account from inside the app, under Manage, and you do not have to ask anyone. Deleting removes your account and the content attached to it, including your goals, habits, completions, challenges and any buddy shares. It cannot be undone.
If you would rather do it by email, write to [email protected] from the address on the account.
Your rights
Depending on where you live, you may have the right to access the data held about you, to correct it, to have it deleted, or to receive a copy of it. Ascend gives you deletion directly in the app. For anything else, write to [email protected] and it will be handled within 30 days.
Children
Ascend is not directed at children under 13, and accounts are not knowingly created for them. If you believe a child has created an account, write in and it will be removed.
Changes
If this policy changes, the date at the top changes with it. Material changes will be announced in the app before they take effect.
Contact
Core Feature Lab, Pune, India
[email protected]